LISTOPIA

The 2017 Super Bowl Commercials We Can't Wait To See

Super Bowl 2017 Commercials We can start counting the time until Super Bowl LI, on February 5th, 2017, in weeks – not months. That means the season has officially begun and, Super Bowl commercial junkies that we are, we’re already looking forward to the 2017 Super Bowl commercials

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Link: The 2017 Super Bowl Commercials We Can't Wait To See via www.superbowlcommercials.co

5 Wearable Technology Brands Marketers Need to Know About at CES | Adweek

Last year, Apple Watch and Fitbit were on seemingly every tech-savvy marketer's wrist. But as wearable technology gets more sophisticated, so do the products tech companies are pitching to brands and agencies.Wearable tech is expected to be one of the biggest categories at this week's Consumer...

Image: OMsignal

Link: 5 Wearable Technology Brands Marketers Need to Know About at CES | Adweek via www.adweek.com

13 Aggressive Slogans For People Who Love Coffee

 

Products and sayings directed at coffee lovers tend to be kind of aggressive. They’re often dramatic or even threaten physical harm to others. But if you’re going to be edgy with your love of coffee (...)

Image: amazon.com

 

Link: 13 Extra Aggressive Slogans For People Who Love Coffee via www.buzzfeed.com

12 Must Read Web Development Blogs

 

 

Creating software isn’t that easy. There a tons of things to consider. The more you actually create, the more you’ll learn. And since there are many developers out there who share their experience, it’s a hard game to follow all of them. Because of this, we collected the following resources and present you a list of 12 web development blogs worth reading.

Image: Google Images

Link: 12 best web development blogs you should be reading via usersnap.com

21 Ways to Create Compelling Content When You Don't Have a Clue

 

Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry. This happens to the best of us — even veterans who consistently produce quality content have their off days. Yet they continue to write. They may grumble ...

Link: 21 Ways to Create Compelling Content When You Don't Have a Clue via www.copyblogger.com


The 9 best branded Instagram posts so far

As the commercial floodgates open, here are 9 brands that have already mastered the photo-sharing platform.

1. Oreo’s Tiny Tasty World:

Oreo embraced the visual nature of Instagram with a series of photos using...

Link: The 9 best branded Instagram posts so far | Campaign US via www.campaignlive.com




There Are Only Four Types of Ad Agencies - Where Do You Stand?

Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. Your clients think of your brand in one way, employees think of it in another. Word on the street sees your brand one way... 

Image: Ramin Nasibov

Link: There Are Only Four Types of Ad Agencies - Where Do You Stand? via www.sandersconsulting.com


 

11 BMWs That Famous Artists Have Turned Into Masterpieces

A GREAT CAR is a work of art. But sometimes, an extra touch from someone outside the engineering and design departments can make it something even better.  Since 1975, BMW has been working with prominent artists to transform its vehicles into masterpieces. The program...

Link: 11 BMWs That Famous Artists Have Turned Into Masterpieces | WIRED via www.wired.com



13 Things We Learned From Matthew Weiner's Post-Finale Talk About "Mad Men" (Including The Deal With The Coke Ad)

Mad Men's series finale aired on May 17, leaving bereaved fans divided over whether the series had stuck the landing or stumbled. So you didn't buy that Peggy and Stan ended up together? Matthew Weiner had his doubts too. Lucky for anyone with other burning questions about what transpired, the shows creator was...

Link: 13 Things We Learned From Matthew Weiner's Post-Finale Talk About "Mad Men" (Including The Deal With The Coke Ad) | Co.Create | creativity + culture + commerce via www.fastcocreate.com


 

9 beer combinations you have to try

Life is full of difficult choices, like whether to order a beer or a cocktail after a long week. But why not have it all?  Beer Math is the best kind of weekend homework. Mix your favorite beers with juices, soda and even other beers to create tasty concoctions for every palate...

IMAGE:  MASHABLE.:  VICKY LETA.

Link: 9 beer combinations you have to try via mashable.com


 

The most important stories in advertising, April 17 - Business Insider

Here's everything you need to know in the world of advertising before you head off for the weekend:  1. Netflix is eating TV's dinner. If it were a TV network, it would be at least the fourth-biggest in the US, and maybe even number two...

Image:  Mike Nudelman, Business Insider

Link: The most important stories in advertising, April 17 - Business Insider via www.businessinsider.com


 

4 Effective Marketing Strategies for Middle Market Companies

“Tactics without strategy is the noise before defeat.” These are the words of ancient Chinese master strategist Sun Tzu, and they certainly apply just as aptly to today’s world of marketing. Case in point is a pasta manufacturer that invested heavily in driving traffic... 

Link: 4 Effective Marketing Strategies for Middle Market Companies via middlemarketcenter.org


 

20 Lessons Learned From a Year of Running an Agency

One of our agency's core values is continual learning and self-improvement. It's something we've baked into our culture through a few key practices, but most notably, it shows in our meeting called Weekly Reflections. This is where we reflect on what we've learned during the course of the....

Link: 20 Lessons Learned From a Year of Running an Agency via blog.hubspot.com

 

10 Content Marketing Buzzwords You'll Hear Way Too Much At SXSW

 

 

 



As I write this, I'm sitting on JetBlue flight 755 to Austin, jostling with Contently co-founder Shane Snow for enough elbow space to type. In three hours, we're going to land at SXSW Interactive, a five-day hole in the spacetime continuum where buzzwords are the official lang...

Link: 10 Content Marketing Buzzwords You'll Hear Way Too Much At SXSW via contently.com


 

 

The 30 most creative women in advertising 2015 - Business Insider

Cynthia Davies, managing director at Safari Sundays - Davies is responsible for overseeing the creative at cool New York design consultancy Safari Sundays, which works with brands including PepsiCo, Walgreens, Unilever, Hershey, Nestle, Starbucks, Frito Lay, and lots more. She also recently co-founded Animal Studios, a New York-based photo....

Link: The most creative women in advertising 2015 - Business Insider via www.businessinsider.com

 



 

The Worst Presentation Mistakes: Part One - Peter Levitan & Co.

Here is Part One of a list of sales presentation mistake insights from some of the most experienced people ever to sit on the buyer’s side of a B2B sales presentation table. This list, and the next three parts are from….

Link: The Worst Presentation Mistakes: Part One - Peter Levitan & Co. via peterlevitan.com


 

4 Sites that Provide Ambient Noise to Increase Productivity | Blogging Bistro

Does background noise help you focus during your workday? Does ambient noise relax you when you’re trying to go to sleep? Personally, I concentrate best in silence, but silence is not always an option....



The World's Top 10 Most Innovative Companies Of 2015 In Social Media | Fast Company | Business + Innovation

 

 

 

 

 

From apps specializing in nostalgia to the TSA (really), the companies and organizations effecting change through social media.

1. Line: For creating a hypercute cultural powerhouse. In Japan, the mobile messaging app known as Line is so pervasive that young people....

Link: The World's Top 10 Most Innovative Companies Of 2015 In Social Media | Fast Company | Business + Innovation via www.fastcompany.com


 

 

 

21 Truly Upsetting Vintage Food Advertisements

Hey, it’s not like there’s some LAW against mixing Miracle Whip with Jell-O [but there should be]

Image: Flickr: jbcurio / Creative Commons

Link: 21 Truly Upsetting Vintage Food Advertisements via www.buzzfeed.com


 

4 Key Indicators That a Company Will Look for a New Marketing Agency

You don’t have to rely on luck to be in the right place at the right time. As an agency executive, you need to know when potential clients will be on the hunt for a new agency so you can position yourself to land the job. That’s certainly easier said than done....

Link: 4 Key Indicators That a Company Will Look for a New Marketing Agency via blog.hubspot.com



NEW BIZ BUZZ

9 Questions To Answer When Developing Your Brand

 

Many organizations I’ve met, they wanted to become a well known brand in a few years time. They've called me up for multiple meeting and discussion sessions to talk about it, yet they never like what they hear. Somehow this brand strategy thingy isn’t a music to their ears. Instead, they opt to dive straight into the strategies of social media and digital (...) 

Link: 9 Questions To Answer When Developing Your Brand | NSE In Asia via nseinasia.wordpress.com

Life's a Pitch: Six Rules From My New-Business Playbook

 

In the agency world, there is nothing more equally thrilling and frustrating than working on new-business pitches. Done well, it can bring fame and riches to the agency. No question a pitch can bring out the very best -- and sadly, the very worst in an agency.  Agency CEOs rarely share their secret ingredients, but now that I am leaving the agency business after more than 20 years of running pitches, I'd like to share (...)

Link: Life's a Pitch: Six Rules From My New-Business Playbook | Agency News: Viewpoint - Advertising Age via adage.com

Brands and Agencies: Is It Time to Kill the RFP? | Agency News: Viewpoint - Advertising Age

 It's a debate that never seems to go away -- should your agency respond to an RFP? It came up again this summer when the RFP "Wildcard" call from Lyftprovoked responses that ranged from industry veterans advising young creatives to seize every opportunity they can get and respond, to outraged ad execs skewering Lyft, accusing it of asking agencies for unpaid creative output.

Link: Brands and Agencies: Is It Time to Kill the RFP? | Agency News: Viewpoint - Advertising Age via adage.com

Why Agencies Suck at New Business

 

It's time to admit it: You’re bad at new business.  There is good news though. Most of your competitors are bad at new business, too. The bar is low because agencies often fall into the same traps, and they exhaust their efforts looking for that elusive “silver bullet.” (...)

Link: Why Agencies Suck at New Business via blog.hubspot.com

8 Seemingly Simple Tips for Retaining Your Best Clients

You may have had that initial spark, but like all relationships, the chemistry can begin to fade if you don't put in the work. Retaining a client can be even more difficult than winning a new account: Every email, every interaction, and every look will be scrutinized...

Image: Popsugar

Link: 8 Seemingly Simple Tips for Retaining Your Best Clients via blog.hubspot.com




The 7 Bad Habits Of Agencies In A Pitch

As an agency pitch consultant I see marketers sometimes making bad agency decisions. Selecting an agency based on their creative work alone is not an airtight guarantee of a great relationship. In fact, the creative work that the agency presents in a pitch may tell you little...

Photo - Google images

Link: The 7 Bad Habits Of Agencies In A Pitch - Forbes via www.forbes.com



12 Mistakes Advertising Agencies Make When Pitching & Presenting

I’ve purposely served the pitching mistakes up as advice, as things to do. Why? Because as you will see throughout my paperback and eBook, The Levitan Pitch.  (especially in the interview section) many advertising agencies, pitch leaders, and team members, make these crazy mistakes...

image via google images

Link: 12 Mistakes Advertising Agencies Make When Pitching & Presenting - Peter Levitan & Co. via peterlevitan.com



47% of Ad Agencies Hate the New Business Pitch Process

With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching is occurring more frequently. However, according to a Provoke Insights study, approximately half (47%) of advertising professionals surveyed by Provoke Insights say they are dissatisfied...

Image via Google Images

Link: Study Shows 47% of Ad Agencies Hate the New Business Pitch Process via www.sandersconsulting.com



Subway's sales are falling - Business Insider

 

 

 

 

 

For years, Subway ruled fast food. But the sandwich's chain future is looking increasingly bleak. Subway also fell two spots to become the third most-popular fast food restaurant for the first time in seven years. With its vegetables and lower calorie counts, Subway arguably invented the idea of ...

Link: Subway's sales are falling - Business Insider via www.businessinsider.com


 

State of the Agency Market: What You Need to Know | Agency News - Advertising Age

Ad-agency employment has reached its highest level since 2001, agency stocks this month scored all-time highs and U.S. ad spending this year is finally in position to pass its prerecession peak. It's a good time to be in the agency game -- at least if you're connected...

Photo Source: Google Images

Link: State of the Agency Market: What You Need to Know | Agency News - Advertising Age via adage.com



How to Use Hashtags for Ad Agency New Business

The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol (#). Twitter users were the first to use hashtags...

Link: How to Use Hashtags for Ad Agency New Business - FUEL LINES via www.fuelingnewbusiness.com


 

How Frequently Should You Be Sending Out Your Email Newsletter?

A year or so back, I launched a newsletter for entrepreneurs called the EntrepreneurshipDaily. It was a service where I curated a bunch of interesting articles and stories for aspiring entrepreneurs. Also, as the name suggests, it was something that I sent out daily. But a couple of weeks after I launched, I noticed that the rate of growth of new subscribers...

Link: How Frequently Should You Be Sending Out Your Email Newsletter? via www.entrepreneur.com


 

Going for Growth: The Advantages of Partnering With Another Agency

 Depending on the type of consultancy you are thinking about creating, there is a very good chance that you will find yourself working with other agencies and consultancies as your clients. Indeed, if you plan on being a specialist shop, you may always find yourself working with agencies as clients. Working with agencies has many advantages...

Link: Going for Growth: The Advantages of Partnering With Another Agency via blog.hubspot.com


 

Four Areas Agencies Need to Embrace to Stay Relevant | Small Agency Diary - Advertising Age

I'm en route home to Philly from the 4A's Transformation Conference in Austin -- 30,000 feet being an appropriate metaphor for where my head is at right now, following several days of lofty ideas, conversations and interactions about where our industry is headed....

Photo: Google Images

Link: Four Areas Agencies Need to Embrace to Stay Relevant | Small Agency Diary - Advertising Age via adage.com


 

Agency New Business-Don't Send This Email - Agency New Business

If you received the email you just wrote (and sent to a prospect), would you immediately delete it? Any time you write a prospecting email, keep this thought foremost in your mind....

Link: Agency New Business-Don't Send This Email - Agency New Business via www.agencynewbusiness.com


 

The 3 Steps to Building a Winning Brand Strategy

 

 

 

 

 

In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain the three-step process of creating a b...

Link: The 3 Steps to Building a Winning Brand Strategy via www.entrepreneur.com


 

Why the Digital RFP Process Is Broken — and 6 Ways to Fix It

We like to think we are smart decision-makers. We weigh the pros and cons. We fill out a spreadsheet comparing features and costs. We read customer reviews and analyze competitive matrixes. This approach might work when you are buying something such as a copier or a car. But when it comes to...

Image: Todd Ross and Joe Rinaldi

Link: Why the Digital RFP Process Is Broken — and 6 Ways to Fix It via blog.hubspot.com

Feeling Frustrated? 7 Pain Points Between Marketers and Agencies

You start out the relationship with innumerable hopes and dreams. This time, things will be different. You've got the right partner. You know how things should be -- what communication, collaboration, and respect look like. The problem is that the reality is often disconnected from your wants. A...

Image via google images

Link: Feeling Frustrated? 7 Pain Points Between Marketers and Agencies via blog.hubspot.com

Calling Advertising Dead Is Dead 03/17/2015

Since I started in advertising, I've always found the propensity to hate on advertising interesting, especially when the biggest haters tend to be the ones that work in the industry. Of course, the sessions at SXSW [2015] are no exception. Predictably, this year had plenty of panels on the subject: "the...

Link: Calling Advertising Dead Is Dead 03/17/2015 via www.mediapost.com


 

A Guide to Perfecting the New Business Pitch

Some agencies approach new business pitches like an assembly line with a “one presentation fits all” mentality. Others go so far as to produce big ideas replete with full creative executions hoping for an immediate “yes.” Still others throw something together....

Link: A Guide to Perfecting the New Business Pitch via blog.hubspot.com



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MARCOM MASHUP

Building Blocks: Roger Chiocchi, CEO at RFPalooza Talks Marketing Tech | MarTech Advisor

RFPalooza CEO Roger Chiocchi

 

1. Could you tell me a little about yourself and how you came to be the CEO at RFPalooza?

I’ve been in the ad biz my entire life, beginning at Young & Rubicam and then President of a Y&R subsidiary. When I left Madison Avenue, I got involved in several ventures and settled at a small ad agency in Connecticut, where I became a partner. One of the tasks I was assigned throughout my career was writing responses to RFPs. Someone once asked me, “How do you find the RFPs?” 

Link: Building Blocks: Roger Chiocchi, CEO at RFPalooza Talks Marketing Tech | MarTech Advisor via www.martechadvisor.com

5 Top Trends for Digital Marketing in 2016 | Inc.com

Somehow, we're already just over halfway through 2016! Heading into the New Year, many digital marketers and analysts predicted that we would see some of the biggest changes in digital marketing yet. So, how have things shaken out so far? I turned to Brian Solis of Altimeter Group, Joe Pulizzi of...

Link: 5 Top Trends for Digital Marketing in 2016 | Inc.com via www.inc.com

Here Are the Secret Netflix Codes That Will Lead You to Binge-Watching Glory

So little time, so many Netflix choices. The globally expanding movie and television streaming service is great for when know the exact show you want to watch, or if you trust its formula-generated recommendations, but if you're searching for something new to satisfy your particular mood, sifting...

Link: Here Are the Secret Netflix Codes That Will Lead You to Binge-Watching Glory | Upvoted via upvoted.com

Dark and Drank: The Marketing Genius Behind Alcohol Sales

 

Marketing campaigns employed by industry giants in the distilled spirits business helped to transform the very nature of advertising in our digital age. Today, alcohol brands engage with consumers across a wide spectrum of new and growing social media platforms. Their goal is to drive user engagement by inducing consumers to communicate their feelings about a marketing tactic back to (...)

Link: Dark and Drank: The Marketing Genius Behind Alcohol Sales via www.creativeguerrillamarketing.com

Activision Blizzard to Buy King Digital, Maker of Candy Crush

 

One of the biggest names in traditional video games is making its boldest step yet into the fast-growing world of mobile gaming with the multibillion-dollar acquisition of a onetime darling.Activision Blizzard said late on Monday thatit planned to buy King Digital Entertainment, the home of Candy Crush (...)

Photo:  Brendan Mcdermid/Reuters

 

Link: Activision Blizzard to Buy King Digital, Maker of Candy Crush - The New York Times via www.nytimes.com

How Smosh Evolved From Pokemon Videos To A Multi-Media Brand

Ian Hecox and Anthony Padilla's mugs may not be plastered over Sunset Blvd. the way that other YouTube stars like Grace Helbig and Hannah Hart's are, but the duo behind Smosh are every bit as big in the YouTube universe. The two friends, who met in sixth grade in Northern California, started posting parodic, self-mocking videos online in 2002. (Time has called them the "SNL ...

Link: How Smosh Evolved From Pokemon Videos To A Multi-Media Brand | Co.Create | creativity + culture + commerce via www.fastcocreate.com




No brand's campaign needs a hashtag. Ever.

 

 

 

OpEd by Neil James, Director of Digital Strategy at Minneapolis-based agency, Solve

I recently saw a billboard for a state tourism campaign. Like any well-crafted outdoor advertising, it sported vibrant photography, clever copy and a smart tagline. And there it was. Small enough to be subservient but l...

Link: Opinion: No brand's campaign needs a hashtag. Ever. - Digiday via digiday.com


 

What The Ad Agency Of The Future Could Look Like

I recently read a great article by Clive Sirkin, the CMO for Kimberly-Clark. In it he explains how an agency of the future could look very similar to Uber, in that they don't actually fulfill on the work they sell, but rather contract the work out to other smaller agencies. And this got me thinking...

Image: Ramin Nasibov

Link: What The Ad Agency Of The Future Could Look Like via www.forbes.com


 

50 Most Amazingly Talented Graphic Designers To Follow On Instagram

In its early days, Instagram used to be all about filtered pictures of your lunch and your pets, but since then it has grown into an immeasurably useful creative tool.

Image dschwen LLC

Link: 50 Most Amazingly Talented Graphic Designers To Follow On Instagram – Design School via designschool.canva.com


 

Finding the 2 Things Missing in Marketing to Women | Campaign@Cannes

D’nae Kingsley, Head of Strategy for Trailer Park/Engine Group kicked off her presentation on “Marketing to Women in the Fourth Wave of Feminism” with a number—a big number. $12.5 trillion. That’s the aggregated...

Link: Finding the 2 Things Missing in Marketing to Women | Campaign@Cannes via cannes.campaignlive.co.uk


 

How Snapchat's CEO Plans to Conquer the Advertising World | Adweek

 

 

 

 

 

 

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads are still backpacking around Europe—the founder and CEO of Snapchat has been given top billing at one of adve...

Link: How Snapchat's CEO Plans to Conquer the Advertising World | Adweek via www.adweek.com


 

The Science Behind Brand Success on Instagram [Infographic]

Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons, more sophisticated...

Link: The Science Behind Brand Success on Instagram [Infographic] via blog.hubspot.com


 

 

 

 

 

 

 

 

 

 

 

The Untold Story of ILM, a Titan That Forever Changed Film | WIRED

Star Wars when George Lucas started shopping it to studios in the mid-1970s. It was the era of Taxi Driver and Network and Serpico; Hollywood was hot for authenticity and edgy drama, not popcorn space epics. But that was only part of the problem. Industrial Light & Magic was born in a sweltering ...

Link: The Untold Story of ILM, a Titan That Forever Changed Film | WIRED via www.wired.com

 

Mad Men Isn't Over Yet: Don And Company Take On Tinder, Snapchat, Apple Watch, And Drones

 

 

 

 

 

Quit crying into that Old Fashioned: Don Draper and the rest of the Sterling-Cooper (Draper Pryce? Partners?) clan just got updated for the digital era. No, this isn't a Mad Men: 2015 spin-off headlined by Sally Draper. Never about to let us shed more than a single tear, the Internet has given fans...

Link: Mad Men Isn't Over Yet: Don And Company Take On Tinder, Snapchat, Apple Watch, And Drones | Fast Company | Business + Innovation via www.fastcompany.com


 

This Library On A Chip Gives People Without Internet Access All The Information They Need | Co.Exist | ideas + impact

There may come a day when the whole world logs on effortlessly to the Internet, but it ain't happened yet. Today, there are about 7.1 billion people on Earth and only about 3.1 billion have private access to porn and cat videos. The rest have to use some form of public connection, or they do without. This digital divide creates a bifurcated...

Link: This Library On A Chip Gives People Without Internet Access All The Information They Need | Co.Exist | ideas + impact via www.fastcoexist.com



taylor swift and the digitisation of female friendship | read | i-D

There's a lot more to an authentic friendship than generating a highlight reel for your social media feed. But authenticity doesn't have much of a home on social media. It has a shoebox studio with a shared bathroom in the hallway in the case of Instagram. This is not all the collective Internet's fault. Your BFF probably...

Image via: @TaylorSwift

Link: taylor swift and the digitisation of female friendship | read | i-D via i-d.vice.com

It's Nice That : Bored, overworked but ethical – how do graphic designers see themselves?

 

 





A couple of months ago there was a lot of interest in this survey in which clients described the four worst types of creative agencies as they saw it. Now we have a chance to hear from the practitioners themselves, by way of Graphicdesign&'s in-depth industry study. Lucienne Roberts and Rebecca W...

Image: A key stat from the GraphicDesign& survey

Link: It's Nice That : Bored, overworked but ethical – how do graphic designers see themselves? via www.itsnicethat.com


 

Depaul Shows the Actual Two Sides of Homelessness

 

 

 

 

A very clever poster campaign was created by Depaul UK, in order to raise awareness regarding youth homelessness in the most interesting way. Depaul UK along with Publicis London came up with the idea of the Street Corners outdoor campaign, splitting their message in two sides of a wall, remindin...

Link: Depaul Shows the Actual Two Sides of Homelessness via www.creativeguerrillamarketing.com


 

Google's Smartwatches Now Let You Leave Your Phone at Home | WIRED

 

 

 

 

 

As he speaks, Jeff Chang surveys his kingdom. Android Wear's product manager, the man most directly responsible for the progress of Google's wearable platform, is seated at a large conference-room table in Google's San Francisco office that is fully half-filled with Android Wear devices. No two...

Link: Google's Smartwatches Now Let You Leave Your Phone at Home | WIRED via www.wired.com